Friday, Nov 24th, 2017

MacDonald Chrysler Limited celebrating 25 years

Posted on November 2, 2017 Richard MacKenzie; [email protected]


MacDonald Chrysler Limited, a fixture in Antigonish since 1992, is celebrating their 25th anniversary this month. Richard MacKenzie

MacDonald Chrysler Limited, the locally family-owned and operated automobile dealership in Antigonish, is celebrating a quarter century in business this month.

The business was established in November 1992 by Jack MacDonald and was originally situated on Main Street.

Initially consisting of Chrysler, Plymouth and Dodge brands of vehicles, the expanding operation quickly grew out of its Main Street property and, in 1995, relocated to the modern, spacious lot where they reside today; about halfway between the Atlantic Superstore and new roundabout at exit 31, on the old Post Road.

The Jeep brand was added to the line around the same time as the relocation and, today, the dealership continues to grow and serve customers throughout eastern Nova Scotia.

MacDonald Chrysler Limited employs 17 full-time staff and, as their website proudly states, “is committed to quality and unparalleled customer service in all aspects of the business and has developed an outstanding reputation for providing high standards of quality services and products.

“Jack and his staff are proud to be considered one of the region’s leaders in the automotive industry,” the website passage continues. “MacDonald Chrysler Limited also recognizes the importance of corporate commitment to the community and the surrounding area and are significant contributors to a number of local organizations and non-profit associations.”

MacDonald said the support the dealership has received over the years has been “huge.”

“Antigonish, Guysborough County, Cape Breton and Pictou County; they’ve all been very good to us,” he said. “We’ve seen a lot of business from each area.”

A more recent change for the business and their neighbours on the Old Highway 104 was the highway realignment in 2012 as that section of the highway was twinned.

MacDonald said the dealership didn’t experience the negative impact other businesses may have, noting they’re not the type of business that relies on street visibility.

“We’ve been here for 22 years; everyone who has driven by here is familiar with the place,” he said.

Asked about an emphasis for the business, MacDonald said it’s “all about customer service.”

“You look after people and they’re going to come back to you,” he said. “We really thrive on customer service; that is so important.

“You keep your customers happy, they’re much easier to sell to. If they have a competency [in the business], they’ll come back to you … it makes business a lot easier.”

“We also maintain a great selection of affordable vehicles in a wide variety of colors and models,”

MacDonald noted there is a great team at the dealership putting customer service first; from the folks greeting customers as the walk in the front door to the technicians in the service area, who are known for top quality work.

“They’re very conscientious and have good reputations, which is huge,” MacDonald said. “Especially with these diesel trucks today; you’re talking $70,000, $80,000 and $90,000.

“[Their reputations] attract a lot of traffic, it’s a bonus. Word of mouth goes a long way, especially with trucks.”

When asked about the commercial side of the business, MacDonald said it has gone well noting that it is his son David, the company’s fleet manager, works with the local government branches and agencies, businesses and commercial customers, who require regular upgrading and upsizing of their vehicles.”

“The biggest thing is letting everyone know what you can do, what your prices are, what you can do for service and we have a good name for service,” he said, as a concluding comment of the business with their 25th anniversary date arriving.

For more on MacDonald Chrysler Limited, visit their website at macdonaldchrysler.ca or call 902-863-2505

 

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